Catering to the customers

Relationship Marketing Practices for Retention of Corporate Customers in Hospitality Contract Catering

Customer retention is specific to the context of each firm, and this is rarely recognized in models for customer retention. This paper studies how customer retention in hospitality business-to-business contract catering depends on the relationship substance built up due to interaction between the parties. Relationship substance may be of a more or less embedded kind, which is explored here in t...

Fundamentals of the Hotel & Catering Industry

Innovation in Flight Catering: Who? What? and How? about the Travel Catering Research Centre about the Authors

The Travel Catering Research Centre (TCRC) is only one of its kind in the world. It is supported by the International Flight Catering Association (IFCA). Founded in 2002, the Centre aims to generate and disseminate knowledge to academics and industrialists in support of long-term performance improvements in the international travel catering industry. This industry is concerned with the provisio...

Catering Innovation: Entrepreneurship and the Acquisition Market

Innovation in the start-up market is a key determinant of economic growth. But what determines an inventor’s decision to begin a new venture and his or her subsequent innovation? This paper analyzes the role of the financial market of acquisitions. After documenting its increasing importance as the dominant exit path for entrepreneurs, I test a novel catering theory of innovation: Does the mark...

from linguistics to literature: a linguistic approach to the study of linguistic deviations in the turkish divan of shahriar

chapter i provides an overview of structural linguistics and touches upon the saussurean dichotomies with the final goal of exploring their relevance to the stylistic studies of literature. to provide evidence for the singificance of the study, chapter ii deals with the controversial issue of linguistics and literature, and presents opposing views which, at the same time, have been central to t...